Tried and true marketing tools, such as printed posters and fliers, have a strong presence among today's flashy e-blasts and up-to-the-minute social media posts. Both are useful and both require strategic creative planning to be successful, according to Yolanda Marant, owner of Wildpraize Music & Media, a Denver-based marketing firm specializing in, but not limited to, Christian and gospel music.
Are your marketing tools up to the task of navigating today’s digital-savvy world to reach your targeted audience? With a logo, business card, e-brochure, website and a couple of social media pages in tow, you may think you’re prepared.
You’ve operated a successful business or nonprofit for years, but now you want to take it to the next level. You want to go viral. You need a website with all the bells and whistles that speak to your products and services, and your business savvy.