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Monday
Jul022012

End as you begin…with useful information

     You are on the homestretch to completing the first draft of your news release. You’ve provided contact information, grabbed the editor’s attention with a strong headline, provided key information in the lead paragraph and supported it with quotes, facts and stats in the body of the news release.
    
You can confidently say you met the five Ws - who, what, why, when and where - in your news release. Now all you need to do is wrap up the release in a nice bow on your organization’s letterhead, and leave a call to action for the editors and reporters.
Boilerplate
This is generally a short “about” section. It is two or three sentences describing your organization’s history and products or services. If this is a joint release with two or more agencies, you can include a description about each agency. Reporters look for the boilerplate to get a quick understanding of what your organization does.
Example:
About Agency A
Agency A has provided products to this audience for the last 20 years. Agency A is one of three organizations in the U.S. and the only in the state of Colorado to provide this product.
About Agency B
Agency B has met the needs of more than 50,000 people since its inception in 1975. Agency B has locations in 10 neighborhoods throughout the Denver metro area.

The end mark
After the boilerplate of the release type the “# # #” or “-30-“ symbol to indicate to the media that they have reached the end of the release. Whichever symbol you choose to use, center it on a line by itself.
Call to Action
This would be the last paragraph on the page. Ideally, you want this to be at the end of the first page – the only page. A to-the-point release will be 400 to 600 words or one page. An example of how your last paragraph should read: “If you would like more information or would like to schedule an interview, please call John Smith at 000/000-0000 or e-mail
john@mywebsite.com.”
 This closes our series on news releases.

References (2)

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  • Response
    Response: aussie essay
    As you give the proper info about the agency A and agency B and their different relent factors that are having the different figures of the targets here this is very good effort. With the reading of this post I am getting useful info.
  • Response

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